See how the SaaS you admire find customers

Business model and distribution teardowns, written only from public, verifiable evidence.

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What's inside every teardown

Ten fixed sections, always in the same order. Every claim cites its evidence.

  1. What it is. The product, the audience and the headline's promise.
  2. Stack signals. Framework, hosting, pixels and payment provider.
  3. Acquisition channels. Free tools, comparison pages, extensions and affiliates, with counted numbers.
  4. Activation path. From the homepage to first value, step by step.
  5. Pricing and monetization. Plans, anchored prices and the units that grow the bill.
  6. Retention hooks. What makes cancelling costly and what runs on its own.
  7. Cost structure. The variable costs implied by the features, labeled as inferred.
  8. Hard-to-copy assets. Only the ones with proof: data, SEO, distribution.
  9. Gaps a challenger could exploit. Three to five observed weaknesses, no generic advice.
  10. Evidence index. Every source used, with its HTTP status.

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Who it's for

Founders before launch

Understand how competitors win customers before you write the first line of code.

Freelancers and agencies

Bring your client a concrete analysis of their market, ready to present.

Indie hackers

Pick your next project by looking at channels and pricing that actually work.

You pick the next teardown

Name the competitor to analyze and add one line about what you build.

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